Launch a new product feature

Docs, support, pricing and the announcement ready on launch day.

  1. Agree the launch date (Head of product signs off)
  2. Write help docs
  3. Train support and sales
  4. Update pricing and terms if needed. Most people forget this: Changing what customers pay often needs notice under the contract
  5. Write the release notes and email
  6. Update the website
  7. Turn it on
  8. Watch support tickets for the first week

All recipes