Refresh the online shop

New look, same orders: products, payments and redirects tested before switching over.

Agree what changes and what stays (Head of ecommerce signs off)
Export the full product and page list
Rebuild templates and product pages
Map every old address to a new one. Most people forget this: Missing redirects lose search traffic that took years to build
Test checkout with each payment type
Check delivery, returns and privacy pages are right
Switch over at a quiet time
Watch orders and errors for the first week