Launch a campaign

Brief to week-one report, with client approvals and tracking tested before go-live.

1. Agree goals, budget and what success looks like (Client signs off)
2. Write the creative concepts
3. Get the creative approved (Client signs off)
4. Build the landing page
5. Set up ad accounts and audiences
6. Test the tracking links and pixels end to end. Most people forget this: Untested tracking means a week of spend you cannot report on
7. Schedule the posts and emails
8. Launch
9. Check spend and results on day one
10. Send the week-one report

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