Set the agency budget

Revenue by client, headcount and freelancers, planned for the year and agreed.

1. List retained clients and their contract end dates
2. Estimate project revenue from the pipeline
3. Check how much income comes from the biggest client. Most people forget this: One client over a quarter of revenue is a risk the budget should plan for
4. Plan headcount, raises and freelancer spend
5. Add software, rent, travel and overheads
6. Set target utilisation for each team
7. Compare the budget with last year's actuals
8. Approve the budget (Managing director signs off)

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